What Clients Need
Organisations often struggle to present complex ideas in a way that’s both engaging and easy to understand. Explainers can feel flat, internal comms can lose momentum, and campaigns risk being overlooked without strong, polished visuals that connect with their audience.
The JGE Approach
I create animation and motion design that cuts through the noise. From 2D character animation and motion-graphic typography to logo design, channel branding, and slick VFX integration. Every piece is crafted in Adobe’s suite to feel cinematic, professional, and on-brand.
Clients like Volvo, McDermotts, Energy Systems Catapult, Arthur Terry Learning Partnership, and WAA Chosen have trusted me to turn ideas into sharp, dynamic visuals that clarify messages, elevate campaigns, and leave a lasting impression.
Story in Motion
Every animation crafted with narrative flow at its core.
Slick. Sharp. Cinematic.
From character animation to typography, polished to broadcast quality.
Animations designed to grab attention and hold it.
Process
1. Concept & Brief
We begin with a one-on-one kickoff to define the story, tone, and audience. Whether you're clarifying messaging or sketching direction, this stage ensures we’re aligned from the start.
2. Styleframes & Storyboards
Next, I produce mood-style frames that set visual direction, followed by storyboards or an animatic to lock in pacing and flow before animating. This minimizes feedback cycles and scope creep
3. Animation Drafts
Using Adobe tools, I bring scenes to life — from character animation to typographic motion and VFX. Each phase is reviewed, so you're never surprised by the final look
4. Review & Refine
This is where we polish the edit — tweaking performance timing, colour, sound, and motion until everything lands right. It’s a tight, collaborative stage shaped by feedback loops.
5. Final Delivery
Once approved, I prep full-quality formats (social clips, YouTube, internal channels, etc.).
Great animation doesn’t just explain - it elevates. I craft visuals that bring clarity to complex ideas, while giving them the cinematic polish that makes them truly memorable.
Joe Grayston
JGE