To promote sustainable travel across some of the UK’s biggest music festivals, I created a full 2D animated journey for Big Green Coach, the official coach provider for events including Creamfields, Download, Reading & Leeds, Parklife, Wireless Latitude, and more.

The animation follows a lively character through their entire festival experience: waking up, moving through daily routines, hopping onto the Big Green Coach, arriving at the festival grounds, partying with friends, and finally returning home safely. The narrative was designed to be light, fun, and relatable, capturing the ease, smoothness, and excitement of using Big Green Coach.

The visual style leaned into bold, engaging character animation combined with slick motion and branded assets, ensuring the message was instantly clear even on massive festival screens.

What makes this project especially significant is its scale and visibility: the animation was played on the main screens at multiple major festivals, reaching hundreds of thousands of people across the UK. It demonstrated my ability to produce high-energy, large-scale branded animation that balances entertainment value with clear, effective communication.

This project showcased versatility in handling:

• Full 2D character animation (expressive, smooth movements)

• Typography-driven messaging aligned with Big Green Coach’s brand identity

• Festival-ready visuals designed to capture attention in busy, high-energy environments

• Delivery for large-screen playback at live events, ensuring clarity and impact

For JGE, this animation reflects the sweet spot where creativity meets communication, combining storytelling, motion design, and practical branded messaging to deliver a piece that was both memorable and effective.